Leonetto Cappiello, often called “the father of modern advertising,” revolutionized the art of poster design in the early 20th century. His modern designs for clients like espresso coffee machine manufacturer Victoria Arduino and Café Martin brand coffee used vibrant colors and bold, dynamic compositions to immediately grab the viewer’s attention. Capiello’s posters are commercial art at its best.
In Amsterdam in 1659, as in most of Europe, coffee is virtually unknown. Merchants of the Dutch East India Company have done a little trading in coffee, but most residents of Amsterdam have never seen it, let alone tasted it. Miguel Lienzo, a Portuguese Jew who fled to Amsterdam to escape the Inquisition, is among them, although he is a well-connected trader on the Exchange. When Miguel is offered an opportunity to build his fortune through a bold scheme to corner the coffee market, he can’t resist, despite the many risks. The Coffee Trader makes 17th century Europe come alive in an engrossing, suspenseful tale of coffee intrigue.