The iconic Greek-themed blue, white, and gold Anthora paper cup has been ubiquitous in New York City since 1963. With its welcoming message “We Are Happy To Serve You,” the cup has appeared on the screen in numerous television shows set in the Big Apple. Whenever a character is shown drinking coffee, whether on the street or at work, the odds are good that he or she is drinking it from an Anthora cup.
A great-tasting cup of coffee begins with the bean and the roasting. But the tools you use to brew and store your coffee will also make a difference, and the cup or mug that you drink it from can enhance the experience too.
Introduced in 1963, the Anthora coffee cup with the friendly “We Are Happy to Serve You” message was ubiquitous in New York City. Coffee shops, diners, bodegas, and street vendors all served their to-go coffee in the blue, gold, and white paper cup with the Greek-inspired design. Even today, the cup is an instantly recognizable icon of New York City and a reminder that the Big Apple can be a very friendly place.
Keeping coffee fresh to preserve its taste has always been a challenge. The shelf life of roasted coffee is short: about a month for whole beans, only one or two weeks for ground coffee. The Friis Coffee Vault™ coffee storage canister is an innovative solution to the coffee storage challenge. It uses a “freshness valve” to vent residual carbon dioxide gas. The stainless steel canister comes in two sizes, 16-oz. and 12-oz. Another option is a black polymer travel canister.
To enjoy a great cup of coffee at home, make sure the coffee you’re brewing is as fresh as possible. Coffee is perishable. It begins to lose freshness soon after roasting. As coffee loses freshness, its natural flavors and aromas are diminished. To reduce the likelihood of brewing stale coffee, use your coffee as soon as you can, and when you store it, keep it away from the four agents of deterioration: excessive air, moisture, heat, and light.