Leonetto Cappiello, often called “the father of modern advertising,” revolutionized the art of poster design in the early 20th century. His modern designs for clients like espresso coffee machine manufacturer Victoria Arduino and Café Martin brand coffee used vibrant colors and bold, dynamic compositions to immediately grab the viewer’s attention. Capiello’s posters are commercial art at its best.
“This Is Coffee!” This stylish 1961 film by the Coffee Brewing Institute is a guide to brewing the perfect cup of coffee. The key to successful coffee? Care, care, and more care. The opening of the 13-minute film sets a menacing mood. An alarm clock ticks and a kitchen faucet drips, over a jazzy film noir score. When the alarm goes off, a tired woman awakes, trudges downstairs, and goes through the motions of brewing a pot of coffee. Her coffee is weak and unappetizing. But with a little care, she can do so much better!