“This Is Coffee!” This stylish 1961 film by the Coffee Brewing Institute is a guide to brewing the perfect cup of coffee. The key to successful coffee? Care, care, and more care. The opening of the 13-minute film sets a menacing mood. An alarm clock ticks and a kitchen faucet drips, over a jazzy film noir score. When the alarm goes off, a tired woman awakes, trudges downstairs, and goes through the motions of brewing a pot of coffee. Her coffee is weak and unappetizing. But with a little care, she can do so much better!
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