“This Is Coffee!” This stylish 1961 film by the Coffee Brewing Institute is a guide to brewing the perfect cup of coffee. The key to successful coffee? Care, care, and more care. The opening of the 13-minute film sets a menacing mood. An alarm clock ticks and a kitchen faucet drips, over a jazzy film noir score. When the alarm goes off, a tired woman awakes, trudges downstairs, and goes through the motions of brewing a pot of coffee. Her coffee is weak and unappetizing. But with a little care, she can do so much better!
This is a strong, rich coffee that lives up to its name. San Francisco Bay Fog Chaser coffee provides a perfect way to start your day. It’s a full-city roasted blend of high-grown Central and South American coffees. The aroma is rich and fresh, and the taste is very smooth and balanced, with no bitter aftertaste.