If you bought coffee at any coffee shop, diner, or deli in New York City during the past 50 years, chances are you drank it from the iconic “We Are Happy to Serve You” cup, also known as the Anthora cup. The blue, gold, and white paper cup with the Greek-inspired design was everywhere. Friendly hospitality may not be the first phrase that comes to the minds of most non-New Yorkers when they think of the Big Apple. But this “We Are Happy to Serve You” cup begged to differ.
A great-tasting cup of coffee begins with the bean and the roasting. But the tools you use to brew and store your coffee will also make a difference, and the cup or mug that you drink it from can enhance the experience too.
Keeping coffee fresh to preserve its taste has always been a challenge. The shelf life of roasted coffee is short: about a month for whole beans, only one or two weeks for ground coffee. The Friis Coffee Vault™ coffee storage canister is an innovative solution to the coffee storage challenge. It uses a “freshness valve” to vent residual carbon dioxide gas. The stainless steel canister comes in two sizes, 16-oz. and 12-oz. Another option is a black polymer travel canister.
To enjoy the best possible cup of coffee at home, make sure your coffee is always fresh. Coffee is perishable. Coffee beans begin to lose their freshness soon after they are roasted. As coffee loses freshness, its natural flavors and aromas are diminished. So, all things being equal, the sooner the beans are used, the better the coffee. Properly stored, coffee beans will stay good for about a month after roasting. Ground coffee will last for one to two weeks after roasting. The key to preserving freshness as long as possible is to keep the coffee away from excessive air, moisture, heat, and light.